STARTUPS AND COMPANIES VERIFIED
UX/UI Design & Mobile App Dev for Software Dev Company
THE REVIEW
“Leanware is incredibly responsive. Their team is quick to reply and fantastic at tackling problems.”
FEEDBACK SUMMARY
The efforts have resulted in millions of dollars in revenue, and the partner is happy with the deliverables. Leanware boasts a problem-solving mindset with a passion to tackle challenges. They're attentive, effective communicators. Enthusiasm and seamless collaboration are hallmarks of their work.
Less than $10,000
June - July 2020
5
Quality
5
Schedule
5
Cost
5
Willing to refer
5
PROJECT SUMMARY
Leanware provided CRM integration services for an orthodontics organization. In efforts to bridge gaps, the mild integration was between the partner's consumer-facing website and their CRM system.
Software
Paul Abrams
VP of Marketing, Canadian Orthodontic Partners
Toronto, Ontario
201-500 Employees
Phone Interview
BACKGROUND
Introduce your business and what you do there.
I’m VP of marketing at Canadian Orthodontic Partners. We’re a network of orthodontic clinics focused here in Canada. We represent over 50 practices across the country. I work in a support service organization so we support the efforts of finance, marketing, and HR. We lend support services to those clinics across the country.
In my role, I’m responsible for everything from branding to patient demand to lead acquisition. Essentially, I’m responsible for everything encompassed in building out our virtual care model as well as all the communication efforts for the company.
OPPORTUNITY/CHALLENGE
What challenge were you trying to address with Leanware?
We brought them as an ad hoc developer to handle some grunt work that I don’t want to bog down my current agencies with. I had a very specific need that needed to be addressed quickly. Leanware was able to help with that.
SOLUTION
What was the scope of their involvement?
The project was a mild integration between my consumer-facing website and our CRM system as well as other databases. They were instrumental in understanding my problem and building a solution.
We use HubSpot mostly for email campaigns, but we do use it as an integration point. Our practice management software is in our clinics. Most of them don’t have open API, so we bridged some gaps with our CRM to allow us to more easily communicate with our patients.
What is the team composition?
I worked directly with Carlos (CEO).
How did you come to work with Leanware?
I found them on Fiverr.
How much have you invested with them?
I invested about $500 CAD (approximately $380 USD).
What is the status of this engagement?
This project ran from June–July 2020. They’re on my radar for future projects.
RESULTS AND FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We had a primitive version of our payment calculator tool on our website and as a result, we got just south of two million dollars’ worth of revenue for the company. We can directly attribute it to patients coming through that tool. With this heightened experience and enhanced UX from a data point perspective, I have no doubt that the million-dollar figure will increase in the future.
Leanware is incredibly responsive. Their team is quick to reply and fantastic at tackling problems. I like their approach. When I presented them with a challenge, they took it on personally. It makes it fun for them, and I can sense that they enjoy digging into figuring out a solution.
How did Leanware perform from a project management standpoint?
We communicated through email and Fiverr chat. The projects they’ve taken on have been quite small to date, so we haven’t needed true project management touchpoints.
What did you find most impressive about them?
Carlos’ enthusiasm and communication were major highlights of the engagement. I’ve worked with other offshore developers and unlike them, Carlos was always connected and communicating. That kind of response time is excellent.
Are there any areas they could improve?
Nothing, that comes to mind. They tackle projects quickly and efficiently.
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