Email outreach sequencing inside a recruiting platform

Reachr is a business development platform for independent recruiters. The existing MVP gave recruiters a place to manage contacts, but the missing piece was outbound: there was no way to design, run, and automate multi-step email outreach sequences from inside the platform.

The brief was specific: ship the email sequencing feature, make it lightweight, fit it inside the existing architecture, and keep it maintainable. The feature mattered commercially because outreach sequencing is the difference between a contact database and a working business development product, and Reachr's commercialization roadmap depended on it.

The engagement ran as a tight two-person feature build: a tech lead and one mid full-stack engineer, agile sprints, sprint-by-sprint sign-off from Reachr's CTO. Fixed scope, no carryover into adjacent product surfaces unless the team flagged it explicitly.

The feature lets recruiters create email sequences with multiple steps, edit them on the fly, and automate dispatch against the contact lists already in the platform. Each sequence carries trigger logic, step ordering, send windows, and stop conditions when a contact replies or is moved to a different state.

Tech stack: React and Next.js on the frontend, Node.js and PostgreSQL on the backend. Figma carried the design reference; GitHub carried the version control and code review. Code quality and readability standards were held at the host MVP's bar. The feature reads like the rest of the codebase, not like a contractor drop.

CTO-approved code reviews ran each sprint, and feature testing covered both happy-path and edge cases (sequence step deletion mid-run, contact reply during a multi-step send, time-zone scheduling).

The email sequencing feature shipped as a production-integrated part of the Reachr MVP. The collaboration is ongoing for enhancements and scalability work. No quantified user or business metrics are public, so Section 5 stays at the engagement-deliverable level.